Is a lack of B2B marketing knowledge causing your organisation to have to sell on price, and preventing you from growing your business?
Many B2B companies have no idea of what B2B marketing is. They confuse it with selling, or advertising, and as a result they are unable to adopt a strategic approach that builds their business. Instead, they end up competing on price, which reduces their margins; and their products become commoditized.
You can change that, by attending this unique COPEX training course, which will empower you to position your company correctly in your markets and compete on value, not on price.
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
By the end of this COPEX training course you should be able to:
Amongst a wide range of valuable topics, the following will be prioritised:
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